Why is this man smiling?

Its not just because his attractive colorectal surgeon is preparing to probe his rectal cavity.  He is smiling because he has a damn good idea!  By bundling the awkward granddaddy of all diagnostic medical screenings--the COLONOSCOPY--with a guys' party weekend that even the most skeptical wife would endorse, Jack C. Merrick has untied the Gordian's knot that is the male psyche and its resistance to the doctor's office.  In simpler terms, its a license to PARTY.

While we flesh out our Scopefest.org website, feel free to e-mail us at info@scopefest.org.  We'd love to send you more information about our upcoming National Scopefest which could win you and your best friends an all expense paid Colonoscopy party in Beverly Hills, California.  Remember, its never too early for early detection.

Meanwhile, enjoy this piece which has aired on NBC affiliates across the county:



And for you print media enthusiasts, check out this health section cover story in the L.A. Daily News:

http://www.dailynews.com/entertainment/ci_5571280